Saving for Retirement Campaign Background
The American middle class is facing a retirement crisis and has not taken adequate steps to financially prepare. Approximately 2 in 5 households headed by people age 55-64—over 9 million households—have no retirement assets saved. With time running out, most haven’t saved enough, but there are simple and actionable steps that people can take to prepare for their retirement. The new Saving for Retirement campaign empowers these individuals to get more out of their retirement plans by accessing personalized tips and action items at AceYourRetirement.org. By recognizing the audience's past financial feats, such as buying a house or saving for a vacation, this campaign restores the public's confidence in their ability to save for retirement.
Utilize this section to to reference background information, research, and other resources relating to the Saving for Retirement public service advertising campaign.
Margaret Files - Director, Public Relations and Social Media, firstname.lastname@example.org