Saving for Retirement Campaign Background

The "Tribute to Our Sheroes" campaign is an extension of AARP and the Ad Council's "Saving for Retirement" public service campaign, which launched in 2017, with a focus on helping diverse audiences feel confident and prepared as they reach retirement age. The goal of "Tribute to Our Sheroes" is to help Black women feel empowered and prepared as they approach saving for retirement. This campaign promotes the online resources made available at, that includes free, personalized retirement savings tips.

Utilize this section to to reference background information, research, and other resources relating to the Saving for Retirement public service advertising campaign.

Campaign Fact Sheet

One-page fact sheet includes background information on the Saving for Retirement campaign.

Campaign Talking Points

Review this document to familiarize yourself with key facts, statistics, and information about both the issue and the campaign.

Press Release

Campaign press release that includes information on the launch of the Saving for Retirement campaign.


Emily Kostic, Director, Public Relations and Social Media,