Saving for Retirement Campaign Background
The "Tribute to Our Sheroes" campaign is an extension of AARP and the Ad Council's "Saving for Retirement" public service campaign, which launched in 2017, with a focus on helping diverse audiences feel confident and prepared as they reach retirement age. The goal of "Tribute to Our Sheroes" is to help Black women feel empowered and prepared as they approach saving for retirement. This campaign promotes the online resources made available at AceYourRetirement.org/Shero, that includes free, personalized retirement savings tips.
Utilize this section to to reference background information, research, and other resources relating to the Saving for Retirement public service advertising campaign.
Emily Kostic, Director, Public Relations and Social Media, firstname.lastname@example.org