Saving for Retirement Campaign Background

The "We Say Save It TM" campaign is an extension of AARP and the Ad Council's "Saving for Retirement" public service campaign, which launched in 2017, with a focus on helping diverse audiences feel confident and prepared as they reach retirement age. The goal of "We Say Save It" is to empower women to prioritize their financial wellbeing in retirement. This campaign directs viewers to where they can receive a free personalized action plan for saving for their retirement.

Utilize this section to to reference background information, research, and other resources relating to the Saving for Retirement public service advertising campaign.

Campaign Fact Sheet

One-page fact sheet includes background information on the Saving for Retirement campaign.

Campaign Talking Points

Review this document to familiarize yourself with key facts, statistics, and information about both the issue and the campaign.

Campaign press release that includes information on the launch of the Saving for Retirement's "We Say Save It" campaign.


Emily Kostic, Director, Marketing & Communications,