Saving for Retirement Campaign Background
The "We Say Save It TM" campaign is an extension of AARP and the Ad Council's "Saving for Retirement" public service campaign, which launched in 2017, with a focus on helping diverse audiences feel confident and prepared as they reach retirement age. The goal of "We Say Save It" is to empower women to prioritize their financial wellbeing in retirement. This campaign directs viewers to WeSaySaveIt.org where they can receive a free personalized action plan for saving for their retirement.
Utilize this section to to reference background information, research, and other resources relating to the Saving for Retirement public service advertising campaign.
Emily Kostic, Director, Marketing & Communications, firstname.lastname@example.org